Avril Names Her New Clothing Line!
Today Avril announced new information about her new "Avril Lavigne" clothing line!It will be called "Abbey Dawn", which was Avril's nickname growing up, and will be sold in Kohl's stores in the U.S. starting this July. Right now there are 958 Kohl's stores in 47 U.S. states, and they expect to open their 1,000th store in the fall of 2008.
NEW - check this new post about the origin of Avril's Abbey Dawn nickname! :-)
Here's some bits of info from the press release...
The back-to-school juniors' collection will draw on the eclectic contents of Lavigne's own closet: "a lot of hot pinks and blacks and stars and purple and zebra," she says. "Basically, everything I wear."
"I have a very particular style," says Lavigne, 23 — one that's often replicated by her fans and one that's not readily available at the local mall. "I want it to be available to a lot of girls, and I want it to be affordable." Apparel prices will range from $24 to $48.
Unlike other celebrity-endorsed collections, Lavigne stresses she's not just entering into a licensing deal. "I actually am the designer. What's really important to me is that everything fits well and is well-made, so I try everything on and approve it all."
And she says she'll actually wear it, including on stage during her Best Damn Tour, which launches today in her native Canada, in Victoria, British Columbia. The second she can get herself into an Abbey Dawn hoodie and pair of jeans (her most-anticipated pieces), she will. "I can't wait," she says.
And "juniors" label notwithstanding, "I'm making sure that I think people in their 20s are going to wear it because it's going to be a sexy fit, not just, 'Oh, T-shirts and hoodies.' The hoodies are slimming. It's not a thick, bulky material."
UPDATE: Just saw another press release... It appears Avril has teamed up with Jerry Leigh, the "manufacturer responsible for building brands inspired by some of today's most prominent
music personalities". He/they also have licenses with Hanna Montana and Gwen Stefani's "Harajuku Lovers" line of clothes and accessories.
And promising news for Avril fans outside the U.S.A., the release also says Avril's clothes will be sold exclusively at Kohl's in the U.S., with additional opportunities currently being explored internationally.
It also says:
"Comprised of jewelry and apparel that mirror Lavigne's rock style and energy, the collection will be updated every 60 days with new prints and pieces for juniors to further define their own individual styles. Additional categories will be added to the Abbey Dawn line including shoes and bags."
NEW UPDATE: A blogger posted a photo they took of the back of Avril's tour bus which shows the "Abbey Dawn" logo. Click the pic to see the original blog post with the image at full size...
I will be sure to post everything I see about Avril's new clothing designs in future entries here, especially if her clothes are available to buy outside the U.S. too (I'm betting they will be). So you might want to subscribe to my "newsletter" on this page to get updates emailed to you whenever I post something new about Avril.
And below is a news report about new Avril's fragrance line that's also coming soon!
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